"PRI Trunking" to Grow your Business

PRI Interface for Small Business Clients: What You Need to Know

In many ways, business phone systems are more than just another tool that you use in your office. They’re literally the communication foundation that you, your employees and your customers have come to depend on. They’re productivity enablers, allowing team members to share information and work together easier than ever. They’re what you use to build and maintain those essential relationships with your clients.

With that in mind, PRI phone lines and PRI trunking in general have quickly emerged as state-of-the-art solutions to meet the demands of the modern workplace. There are a few key reasons in particular why you’ll want to consider a PRI telephone system for your business.

What Is PRI Trunking?

PRI, or “Primary Rate Interface,” is a standard type of telecommunications interface that is often used by phone providers because it uses physical connections like T1 and E1 lines instead of virtual alternatives. This is not to be confused with SIP trunking, which essentially connects your existing telephone system to the cloud ― acting as a virtual phone line in the process.

One of the most important aspects of a PRI interface is the PRI PBX connection. Your PBX, or “private branch exchange,” is a telephone system that exists entirely within your enterprise. With a PRI telephone system, the connection between that PBX system and the PRI network is made through the aforementioned physical cables, thus preserving your system’s integrity and offering a reliable level of service at all times.

The Benefits of a PRI Interface for Small Business Users

One of the major benefits that PRI brings to the table can be summed up in a single word: reliability. The technology that powers any PRI system has been widely used since the 1980s, not because there haven’t been other alternatives, but because it has proven its worth time and again. Because of this emphasis on physical elements instead of virtual ones, PRI service is often considered to be far more secure than other options as well.

Along the same lines, another one of the major advantages of a trunk and PRI telephone configuration has to do with your internet connection, or potential lack thereof. If you use SIP telephone services and your internet goes down, your phone services go along with it. This is not something that you have to worry about when you have PRI services.

Another one of the advantages of a PRI trunk involves the fact that multiple lines of voice and data can be delivered to your existing PBX via just one physical line ― typically a T1 or E1 line. Any time you need to add new lines for additional users (like if you suddenly bring on a host of new employees to meet seasonal demands), all you have to do is provide them with their handsets, and they’ll be ready to go.

No additional modifications will need to be made to the PRI system itself because the infrastructure you need is already there. This in and of itself goes a long way toward making a PRI system an ideal option for businesses who plan on significant growth in the near future.

Download Infographic

Get a quick overview of PRI Trunking to grow your business with this easy-to-read infographic from Cable ONE Business. Download here.

Learn More Today!

If you’d like to find out more information about the benefits that a PRI phone system can bring to your organization, or if you’d just like to discuss business phone systems in a little more detail, don’t delay ― contact your local Cable ONE Business representative today.

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