Part I: Growing Popularity of Maker Businesses
The popularity of maker businesses is not a fad. In fact, there are currently more than 135 million adults in the U.S. who make and sell crafts, fashion and other consumer items on sites like Etsy.com and others. If you’re like them, the chance to create your own maker empire may seem too good to pass up.
In part one of this two-part series, we look at what it takes to make the most of this opportunity.
1. Self-Startup Starter
Running a maker business means starting from scratch. Whether it’s an idea jotted down on a cocktail napkin or a vision that arrives in a dream, it’s a seed that needs to be nurtured. The challenging part is, you’re the sole nurturer—at least in the beginning. You’ll need to be the spark plug that makes everything go until you’re clicking on all cylinders. Do you have enough gas in the tank to take your maker business all the way?
2. Maker Mentality
Do you have an innate desire to create? Did you spend your childhood building robots or designing clothes? If so, the odds of you succeeding at the helm of a maker business are in your favor. Most are founded on a passion that prevails when it’s time to get down to business.
3. Entrepreneurial Spirit
Running even a simple maker business requires a positive attitude and a willingness to do whatever it takes to keep things afloat. One day, this may mean solving a design challenge, and the next day it could require hiring extra help. An ability to be resourceful, flexible and open-minded is key.
Yes, it’s a funny word that successful maker business owners take seriously. While it’s easy to sell a few designer mugs on Etsy.com, it’s also easy to lose interest when sales drop or tedium begins creeping in. The ability to stay on course and treat it like a business—and not a hobby—differentiates the makers from the fakers.
5. Left Brain Thinking
While your right brain, the creative side, will define what makes your maker business unique, it’s your logical, analytical left brain that may ultimately be your key to success. The ability to plan, manage projects, think strategically and be a CEO is in every maker business owner. The key is to let these skills shine just as much as the creativity.
6. Tech Supportive
While your maker business will sell tangible goods, it will also be an online business, which means a knack for technology can’t hurt. You’ll need to know how much bandwidth you’ll need from an internet service provider, what to do if your product shots won’t upload, and how to troubleshoot issues. Whether you handle them yourself or enlist others for help, being tech aware can only help.
If you’re the type of person who aligns with the traits shared here, you may be the perfect candidate to be a maker business success story. In the next blog post, we will show you the three top things you can do to be a maker business mogul.